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Social Listening....

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The Most Famous Water Bottle of all Time: Stanley. What's so cool about the Stanley cups? They've been around since our parents were kids. Why is it such a huge ordeal now?  I found this brand interesting because of how incredibly popular it is right now. So many people are OBSESSED with the Stanley cups that it's the only thing anyone is talking about.  On social media, Stanley brand receives tons of positive comments. One follower, @eveillustra, commented "Need this" with a red heart emoji next to it on one of Stanleys posts about a new color Stanley cup coming out. Another follower, @wellthybyjess, commented "This color is everything" with the heart eyed emoji. These are all great comments for Stanley because it tells them what their buyers are looking for.  Stanley does sometimes get hit with negative comments as well. For example, a follower, @elizabethhaller, commented that she "got in line at noon, and placed in a queue, and then it's sol
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Marketing in the News...

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  For this blog I chose the new Geico ad called "The    Nightmare". I chose this article because, as weird as it might seem, when I was little, I was very intrigued by the Geico commercials with the gecko as their mascot. I knew nothing about Geico or what they were even refiring too at the time, but I really like their mascot. So, when I saw this article about them bringing back the iconic Caveman, I thought it was interesting because I had never seen an ad for Geico with the Caveman before.  The ad is of a Caveman who is scared awake because of a recurring nightmare about the 'it's so easy a caveman can do it' tagline. This tagline was introduced about two decades ago. They planned on releasing the ad on NBC Sunday Night Football on December 24 and through a placement on YouTube Live.  GEICO | The Caveman's Nightmare (youtube.com)   Back in 2004, the Caveman was a big hit. It caught everyone's attention immediately. This was due to the mascots dry, edgy
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First Blog...

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  Hi everyone! My name is Ryleigh Nofziger. I am from Brownsville OR. It's a small town about halfway between Albany and Eugene. I graduated high school in 2022 from Central Linn high school in Halsey. I have been attending LBCC for a little over a year now and I am currently working towards a transfer's degree and working on getting duel enrolled with Oregon State University. I am working towards a bachelor's degree in sports management at the moment, so I am taking a bunch of business classes.  I have not had a lot of experience with marketing. About five years ago I was involved with FFA at my high school and our sales team had to do a marketing course. So really not a lot. I am interested to learn the best techniques of marketing and how I can use it in my career path.  Outside of school I really enjoy sports. Specifically, basketball. I have always had a soft spot for basketball. I've played ever since I was in kindergarten all the way through highs school. I also
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